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Un-learn everything you ever know. Instead of learning from a position of the lack of knowledge, learn from the place that as a self-discovering creator of the particular field that you are passionate about. Creation of a field is always more enriching and allows an accelerated pace of learning because the need for application allows you to seek for relevancy and this appoints new constructive knowledge and inspiration from other sources to be connected and remembered. What existing knowledge does not serve as well if it is merely absorb like the way it is. After all, you have never learn if you never use it. Never lose your instincts and curiosity that searches the answers that lies deep within. Most of the things we do is routine and automatic, it is always good to review from time to time. Jacob Barnett – “Instead of learning the field of your interest, be the field”.

It is advertising, branding or building product? Innovation could be about solving a problem but it could also be about creating a product that speaks the essence of the brand. It is about branding or business? Or it is about advertising? Whatever it is, dismantling that structures of tackling some solutions, somehow we could create some needs as well. This makes me a happy shopper of Uniqlo. Loved the way they build the brand, it feels like an ownership to the brand itself. It is about U? Or is it about Me? U-T-ME!

Do we really believe in the product we sell? Joe Ades (1934–2009) was a well-known street potato peeler in NYC and is hell of a great salesman. Joes Ades understand the product well, and demonstrates it uses in new, creative ways in a witty yet honest manner. “Don’t buy because it is cheap” he proclaims, buy it is because it works and it is good. As simple as that. He not only he sells what he believe, he believe in what he sells. Believe in the product that we are about to sell, and understand why would it truly benefit us more than other brands. Give the product a chance to speak for itself by putting yourself in shoes of a consumer and find the pride using it. Want to sell something? First, convince ourselves^^

There’s good food porn. Leave the features and product range to the product site. Good visual storytelling that brings out a perspective that never view them the same.

I like the non-serious of it all. For this moment just forget the insights, strategies behind the strategies, the award composition, or purpose of it all. Just the fun of it. Maybe the reasons of it is factored in, impressed the management, but this moment, don’t think too much, have a little fun coming out with things that are just plainly fun, for the mere goodness of.. people.