Do we really believe in the product we sell?
Joe Ades (1934–2009) was a well-known street potato peeler in NYC and is hell of a great salesman.
Joes Ades understand the product well, and demonstrates it uses in new, creative ways in a witty yet honest manner. “Don’t buy because it is cheap” he proclaims, buy it is because it works and it is good. As simple as that. He not only he sells what he believe, he believe in what he sells.
Believe in the product that we are about to sell, and understand why would it truly benefit us more than other brands. Give the product a chance to speak for itself by putting yourself in shoes of a consumer and find the pride using it.
Want to sell something? First, convince ourselves^^