Well you probably have seen the youtube video “Superman with a gopro”, hitting 8 million views in less than a week.Another great example that creative people are taking things on to their own hands, making youtubing their full time job. They attempt to do more videos it by calling for action to get funded by public. Check out http://www.patreon.com/ / Predict that Oculus Rift will inevitably make superman experience on google earth. Probably they have started building, or matter of time for this big leap for the company, making a great way to actually virtual travel.
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An extract from Paul Arden’s book. A very personal choice you make at the present moment, at every moment.
There will always be advertising trying to disrupt consumers, with your prints, banners, paid web ad spaces and pre-load advertisements before viewing a youtube video. You will probably be clicking rapidly at the fourth second on the youtube’s skip button. “Samsung the brand winner of the night, saying it got 40,000 brand mentions during the Oscars for the seflie, which caused attention to its commercials during the broadcast to spike upward.” Yet, “Yet Samsung itself retweeted the photo only once, 20 minutes after Ms. DeGeneres’ initial post, and mentioned it again when it broke the Twitter record half an hour later.” Check out Ellen’s selfie un-marketing advertising in greater detail. http://adage.com/article/media/ellen-degeneres-samsung-selfie-ups-social-marketing-game/291989/
No matter what and for who the intent was actually for,make something that you will actually use it, share it, participate in it. Whatever, just make it such that you ain’t sharing your campaign but sharing a meaningful message, humor or something you believe in it.
Never a better time to be you. Well, as much as you think you want to be this, you want to be that, go be that. Especially in the era where internet and social media enables information outreach to whoever, whenever, locally or globally faster than the speed of light. You want to be a top singer, record a cover for youtube and make your reach. You need money to start an innovation, crowd-source it. You want to learn something, google it. You need a talent, a team, go linkedin it. Every goldmine is online, good or bad, just waiting for you to be. Yes, you may say, in that case everyone who try, could be, like superstar huh? (doubts) It’s the journey to be, that is already be.
Creativity has the ability to prosper under any circumstances. In any case, creativity is approach to solving a problem, even met with limited resources and restrictions, that could be best place for creativity to be nurtured. Just like coal gets high pressure, it becomes a diamond. Hence, never blame client for limited understanding of the creative industry, never blame someone else for their work ethics, never find the excuse that the budget is limited to create good works, never wish for the need to rely for a good team or the circumstances in creating a good idea and a great work. That doesn’t truly means giving in demands of others, we still need to fight and stand for what we want. But never blame something else for what you are capable of. Every opportunity on hand is the greatest one. Be responsible for everything that you create, in that way, you could truly grow.
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