It is advertising, branding or building product?
Innovation could be about solving a problem but it could also be about creating a product that speaks the essence of the brand. It is about branding or business? Or it is about advertising?
Whatever it is, dismantling that structures of tackling some solutions, somehow we could create some needs as well. This makes me a happy shopper of Uniqlo. Loved the way they build the brand, it feels like an ownership to the brand itself.
It is about U? Or is it about Me?
U-T-ME!