What is the site revamp about?
Develop and execute the Energizer brand website for AP market
– with the added chance/task to review the US and EMEA websites and social platforms so that good practices can be followed, and less successful executions improved on.
@ Wunderman Singapore
UX Designer & Art director – Allan Zhang
Content Copy – Asif Ansar
Audit/Strategy – Patricio Blasco, Nicholas Chia
Account leads – Sushiv Mathur, Joey Wong
Project leads – Chris Wong, Paranthaman Chinnah
My tasks
1. Identify current site usability issues
2. Create personas – Identify their pain points and opportunities to make better
3. Revise the information architecture (Presented to client)
4. Sketch solutions
5. Create Hi-Fi key pages prototypes UI (Presented to client)
6. Prepare assets and work with developers
Evaluation
Problems of the site identified
Personas
Information Architecture
Wireframing
High fidelity mockups, Presentation and Liasing for development
