There will always be advertising trying to disrupt consumers, with your prints, banners, paid web ad spaces and pre-load advertisements before viewing a youtube video. You will probably be clicking rapidly at the fourth second on the youtube’s skip button.
“Samsung the brand winner of the night, saying it got 40,000 brand mentions during the Oscars for the seflie, which caused attention to its commercials during the broadcast to spike upward.” Yet, “Yet Samsung itself retweeted the photo only once, 20 minutes after Ms. DeGeneres’ initial post, and mentioned it again when it broke the Twitter record half an hour later.”
Check out Ellen’s selfie un-marketing advertising in greater detail.
http://adage.com/article/media/ellen-degeneres-samsung-selfie-ups-social-marketing-game/291989/
