There’s good food porn. Leave the features and product range to the product site. Good visual storytelling that brings out a perspective that never view them the same.
Allan Zhang
An extract from Paul Arden’s book. A very personal choice you make at the present moment, at every moment.
There will always be advertising trying to disrupt consumers, with your prints, banners, paid web ad spaces and pre-load advertisements before viewing a youtube video. You will probably be clicking rapidly at the fourth second on the youtube’s skip button. “Samsung the brand winner of the night, saying it got 40,000 brand mentions during the Oscars for the seflie, which caused attention to its commercials during the broadcast to spike upward.” Yet, “Yet Samsung itself retweeted the photo only once, 20 minutes after Ms. DeGeneres’ initial post, and mentioned it again when it broke the Twitter record half an hour later.” Check out Ellen’s selfie un-marketing advertising in greater detail. http://adage.com/article/media/ellen-degeneres-samsung-selfie-ups-social-marketing-game/291989/
No matter what and for who the intent was actually for,make something that you will actually use it, share it, participate in it. Whatever, just make it such that you ain’t sharing your campaign but sharing a meaningful message, humor or something you believe in it.
Never a better time to be you. Well, as much as you think you want to be this, you want to be that, go be that. Especially in the era where internet and social media enables information outreach to whoever, whenever, locally or globally faster than the speed of light. You want to be a top singer, record a cover for youtube and make your reach. You need money to start an innovation, crowd-source it. You want to learn something, google it. You need a talent, a team, go linkedin it. Every goldmine is online, good or bad, just waiting for you to be. Yes, you may say, in that case everyone who try, could be, like superstar huh? (doubts) It’s the journey to be, that is already be.