These kids answers the questions in their test sheets in an irrelevant and inappropriate way.
We know that these are not the answers that teachers will expect, and can’t consider it being correct.
However, these kids does demonstrate a different treatment to standards that might provide a different perspective.
Applying this scenario to the advertising industry, or even in various industries,
would you answer the brief smartly and diligently by fulfilling all the check boxes, criteria and requirements or would you disregard the idealistic part of brief and tackle in a way that wasn’t commonly expected and accepted.
Well, if you choose the side to answer the way that is expected of you, perhaps you will do just fine. But if you choose to do the stupid way, a way that even your strategy teams and clients are not fully supportive of, you unveil true creativity, and with a little luck, your target audiences may be a lot more interested than the ads they see everyday. Tough choice, but maybe worth a thought.
View more brilliant answers by genius/dumb kids:
http://inspiringthings.mobi/25-kids-gave-absolutely-brilliant-answers-tests-hysterically-genius.html
