DNAD New Blood Awards 2012 – Open – Best of the Year
with Ezra Tadeo Adhitya
Asking young people to actually save is not as easy as showing them how or where to save. In fact, most people already know how and where to save, but they chose not to save. We want to come up with a campaign that will inculate a new, future centric mindset. The strategy is to make people have a vision over what they can achieve in the future if they decide to save now. With this idea, SAVEd is created, where the target audience can save and share all their dreams in one place.
