Creative Circle Awards 2013 – TV & Film – Silver
We developed a thematic festive campaign during Hari Raya Aidilfitri to encourage real connection amongst the Muslim community, while promoting festive purchase.
– Insight –
Separation is inevitable as children grow up, move out and eventually create families of their own. Getting every member in a family together is sometimes a feat.
– The Idea –
We developed a integrated campaign with a TVC to reach out to muslim families in Malaysia. We’ll bring families together and create new memories for them through family portraits. A complete family portrait requires every family member to come together.
A family portrait defines togetherness.
– Credits –
CD: Jimmy Lee
Copywriter: Christian Sow
Art Director: Mark Leong, Allan Zhang
Cheil Singapore
