Awards – Prague International Advertising Festival Awards 2016
– Finalist (Creative use of traditional advertising formats)
– Finalist (Audience Engagement)
Every year, the Singapore Public Utilities Board (PUB) celebrates Singapore World Water Day with community partners throughout the month of March. This year, the main event on 21 March was staged together with partners from both the private and non-profit sectors at the new Singapore Sports Hub. Lien AID was one of the 27 official partners of PUB for the event, which drew a crowd of more than 6,000 participants.
Unlike residents in Singapore who enjoy clean water at the turn of the tap, right from the comfort of their homes, obtaining clean water for most of Asia’s rural poor is a difficult task requiring an arduous walk, spending time in queues or having to make do with polluted water.
For this year’s Singapore World Water Day, we created #The Water Machine to shine the spotlight on water challenges faced by Asia’s rural poor and let people in Singapore experience a small taste of how much effort it takes for them to obtain clean water. During the 3 hour event at the Singapore Sports Hub, hundreds of people took up our challenge at Lien AID’s #The Water Machine.
E. Creative Director – Keith Tan
Art Directors – Allan Zhang, Bobby Tay
Copywriter – Nicholas Chia
Junior Copywriter – Priscilla Liew
Illustrator & Animator – Soenar Santoso
Flash Developer – Sathiyamoorthi Loganathan
Account Manager – Chloe Fair
Tech Lead – Matthew Barry
Strategist – Andrew Ong
