Established a brand new suite of packaging concepts for Kirin Brewery with brand agency Sentient Partners. The brand new bottled green tea makes a strategic entrance to the indonesian market.
As the other tea companies like Sorso have been well established themselves with indonesians with drinks like Teh Botol, Kirin’s green tea packcepts goes through various rounds of user-testing for the taste of the tea as well as aligning its packaging appeals that have to be closely relevant to indonesian consumers themselves.
Visuals below shows 4 packaging concept routes developed.
