DNAD New Blood Awards 2012 – Advertising – Best of the year
with Uni Lee, Marcus Yuen, Neville Hew, Yeo YongPeng
SI+E, or (Simplifying Internet + Exploration) is an IE9 exclusive web homepage portal. It is a community curation of the internet where people can share and curate their web experiences. Upon downloading IE9, users will be greeted with SI+E as the default homepage. So instead of going through the usual routine in facebooking or pondering where to visit, SI+E brings the web to you. Users can gain points when they come across new websites to upgrade their ‘homepage’, thus creating an endless cycle of fun engagement and social bookmarking.
