– Issue –
Many consumers have known iPad before other tablet devices and familiarised themselves well with ipad’s features and interface. How could Samsung Galaxy Note 8.0 demonstrate its wide range of features and set itself apart in an easy to understand and engaging way?
– Idea –
We crafted a series of websiodes with a story about how a misplaced Galaxy Note 8.0 was discovered in a cafe run by 3 friends. They go through the contents on the Note 8.0 and each takes on an imaginative yet different guess on how the owner’s personality will be like. As the websiodes are launched weekly, viewers could guess who the owner of the Note 8.0 will be and stand a chance to win the grand prize.
Creative Director: Jimmy Lee
Art Director (Film & UI): Allan Zhang
Copywriter: Joanne Chow
View the campaign at www.whoismax.sg
Who Is Max? Episode 1 : A Note is Found from Allan Zhang on Vimeo.
