In 2015, adidas unleashed a football revolution. By revamping its football range to focus on the two key types of modern players – ACE for playmakers, X for gamechangers – this was adidas going all in on football by starting afresh.
Such a massive change demands an equally massive presence in retail stores, and that was where we came in. We were tasked to create an impactful and interactive retail unit in stores to educate and tell consumers about the football revolution story, which centred around the new X and ACE football boots.
– Interactive design for a digital retail unit –
Developed together with interactive designer, Cyndy Messah
X & Ace from Allan Zhang on Vimeo.
