I’m Allan Zhang

 Design Lead

Hello! My pleasure for us to work together!

Allan creates useful services or platforms that revolves around design, technology and data. He designs for innovation by solving for users’ pain points, with consideration of implementation viability, risk factor and business impact.

A designer by trade, he has a total of 8 years worth in digital + UX design. He has been in charge of enabling the design team to function, hands on still on UI UX design, research, prototyping, unlocking innovation, liaising with stakeholders and as well as developers (agile or waterfall) to build digital services and experiential platforms such as mobile apps, websites, digital campaigns and even on-ground experiential events. In short, he sees the product through end-to-end of the brand and the product for the best of the customer.

Brands that he worked with includes Samsung, P&G, Microsoft, Adidas, Huawei, Shell, Nestle, Energizer, MINI, Audi and Singtel. Currently, he working in UOB, he builds the future of banking.

He volunteers to give back in design or non-profit events and also is an avid financial investor. He is also connecting and collaborating closely in Fintech and various emerging technologies communities to create the best possibilities.


– My Traits –

01. Empathetic

User first. Listens to our users, build relationships, spending humanly time to understand them, their pain points, to understand why they do what they do, and to conjure deep meaningful insights and to create value for them.

02. Innovative
Henry Ford once said:“If I had asked people what they wanted, they would have said faster horses.” – What do people need, without even know they need? I come out with innovative ideas that could solve the problem in the way that not just make things slightly better, but good enough that it actually creates new value for our users, in a way that is useful, usable and desirable. Ideas also considers the execution in terms of feasibility, business impact, resources and timeline.

03. Relentless
Failures and rejections simply just directs even bigger and better things. It also helps me learn faster, to help me achieve my best potential. The optimistic and continuous pursue to make things better, to make lives better, with iterations and even better, creating new needs, changing the rules of the game. To be curious, to learn and re-learn, through a collaborative and constructive synergy with others.





Work Experience
UOB – UX, Design, Innovation – Oct 2017 to Current
360F – Design Lead – Late 2017
GOVT – Senior Art Director – Activation UX + Social – Oct 2016 to Mar 2017
Wunderman & Adpeople Worldwide – Singapore & Shanghai – Art Director – Digital UI + UX + Social – Nov 2014 to Oct 2016
Cheil Worldwide – Junior Art Director – Integrated UX (Online + Offline) – Oct 2012 to Oct 2014
Sentient Partners – Junior Art Director – Branding and Retail Shopper Experience – Mid 2012
McCann Worldwide – Intern – Art Direction – 2011
Adam Photography – Assistant Photographer – 2011
Shine Media – Web Designer – 2010
Honors & Awards
Designathon 2017
– Designing for persons with disabilities (Team Gleepan)
– Top 10 Finalist (Out of 52 teams)

Prague International Advertising Festival Awards 2016
– Finalist (Creative use of traditional advertising formats)
– Finalist (Audience Engagement)

Cannes Young Lions Competition (Singapore) 2015
– Grand winner (Print)

AdStars 2014
– Finalist (Campaign)
– Finalist (Mobile)

Creative Circle Award 2013
– Silver (TV & Film)

D&AD New Blood Awards
– New Blood of the year
– Best of Year (Advertising Brief)
– Best of Year (Open Advertising Brief)
– Best of Year (Integrated Communications)

LVMH Creative Brief Experience 2012
– Collaboration with LVMH Global Managers (Branding & Design)

Spikes Academy 2012
– 1 of the 14 young creatives in Asia selected for this programme

Spikes Asia 2011
– Participated in Inspiration Art Installation by JWT

Singapore Airlines(SIA) Cargo Tactical Advertising Competition 2011
– First Prize

User Experience (UX)
Information Architect, Contextural Inquiry, User Research, Card sorting, Persona, Journey Mapping, Features Priorisation, MVP, Usability Testing

UI, Art Direction, Conceptual
– Innovation, Ideation, Conceptualisation
– Wireframing, Prototyping, Iterations
– High-Fi User Interface (UI) Designs, Dev Liasing
– Content Strategy, Content Creation

DMA ASIA Echo Awards
– Jury Member 2015
DMA Asia profile


Above is an extract from one of my childhood sketchbook, dated 1996.
Designing experiences since I was 10 years old.


View my works